Mazda North American Operations
Mazda office design illustrates reimagined brand and culture
Mazda Motor Corporation wanted its new North American headquarters to reflect a companywide transformation of its brand, products and sales force. The offices, covering five floors in a 17-story building, needed to re-enforce every element of that new direction, including a corporate environment that would inspire its young workforce and pay homage to the Japanese-car maker’s legacy of design and innovation.
The spaces are influenced by modern abstractions of traditional Japanese design principals and a desire to make create simple, functional effective spaces that are both beautiful and functional. The Japanese influence begins in the lobby showroom and continue in the elevator lobbies of each floor. Shadow patterns are projected on the lobby walls—a traditional Japanese concept called “Kage,” or “shadows”—creating a distinct and branded expression for each floor.
Each floor is defined by two hubs, which include open collaborative environments, break areas and an assortment of focus, huddle and meeting rooms. Each hub is connected through the lobby and anchored by floating, illuminated frames which focus attention different aspects of the spectacular 360-degree views. The frames are illuminated both internally and externally, providing Mazda with a visible exterior brand presence within the monolithic glass tower.
The design provides different meeting areas and alternative work spaces, fitting Mazda’s workplace culture. A unique free address system allows the staff to choose their daily work space, based on the project, team and individual preference.