ASICS North American Headquarters
New corporate campus puts sports company’s brand on full display
The ASICS North America Headquarters is a two-building, 121,000-square-foot office campus that reflects the company’s mission to promote health, fitness and wellness. Joining traditional office functions with a separate sports training center, designers emphasized the brand’s culture with features such as product display walls and accent colors used in ASICS shoes.
The design for the office wing converted a two-story, mid-tech building into a cutting-edge corporate headquarters. The building includes workstations, conference rooms, private offices, open and enclosed meeting spaces and a cafeteria named the 10K Café that prepares nutritious meals for employees. Office areas were custom designed specifically for each department. Based on staff input, workstations for the apparel, footwear and accessories divisions were each modified to accommodate how employees work as both individuals and in teams.
The double-height sports center provides a state-of-the-art gymnasium for athletes and employees to challenge their skills. The facility includes a basketball and volleyball court, fitness center, batting cage, showers and locker rooms. An employee retail store offers easy access to equipment and merchandise. These on-site amenities exemplify ASICS’ investment in creating an active employee environment and supporting sports excellence.
Interiors feature polished concrete floors, plywood-ribbed hallways and bold-colored accent walls. Modern furnishings are sleek yet ergonomic. The design also includes ASICS branding graphics that express the athletic nature of the company.