The heart of Celestica’s new customer experience center is a glass-enclosed, circular room known as the Gallery. When a client walks in, the lights are dimmed, the glass turns opaque and a high-end audio/video system turns the room into a form of theater-in-the-round, immersing them in Celestica’s customized presentation.
Toronto-based Celestica, a design, manufacturing and supply chain company, set a high bar for the center. Its clients are among the biggest technology companies in the world—a target audience that is not easily impressed. Celestica was rebranding, emphasizing its design and creative capabilities, and the team wanted the customer experience center to promote a new image and showcase their ability to work as a design partner with the tech companies. They wanted a space where they could present what they do and how they do it—transforming the image of the company in a dramatic fashion.
The new facility brings Celestica’s global business to its clients. Instead of making a trip to Thailand or Ireland, the client can tour a foreign operation through an immersive, 360 tour. And next to the Gallery is a space known as the Design Garage, an informal space where designers and engineers can come together and roll-up their sleeves to develop solutions for their business.